The Search for the best SEO Agency
When trying to obtain an SEO service it can be very tricky to establish a listing of criteria especially when you don't understand the SEO process. Virtually every SEO consumer would expect a good SEO agency to appear at the top of the most important search engines for all their relevant key phrases. Although this concept seems quite logical it doesn't necessarily represent upon the other agencies which aren't. There are literally thousands of SEO companies on the market and with a rather small number of places on the first page, it's impossible for all the agencies to show their worth by being on the initial page. It's only once you start to break down the current high performing SEO agencies which you start to come up with a better understanding as to why they are there and most importantly why you should not utilize them. You will find endless tests you can perform on an SEO firm but I would strongly urge anybody to perform those listed below followed by any further tests you believe to be appropriate.
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Search their firm name
Searching their business name will inevitably bring up their directory listings, article submissions and social networking pages but if the company is relatively big, there'll be some comments someplace. It's highly likely if someone has had a good or bad experience with an SEO firm, they'd have mentioned it on a webmaster forum or a blog. It's very important not to take these reviews at face value because a few unethical SEO agencies market their solutions this way, if it's a forum look at their post count, combine date and answer from other forum users.
Look at their portfolio
If an SEO agency is good at what they do there will be an infinite supply of testimonials, do not be scared to ask the service for past examples of their work. If an SEO firm advertises a large amount of customers but yet only displays a set few of testimonials, ask them why or perhaps better ask the owners of these sites. Webmasters are more prone to tell you exactly what's not working or has not functioned instead of what's working well.
Check their back links
A large proportion of internet promotion is back linking and there are endless amounts of free tools to check the back links of a specific site. The standard of the websites linking to this SEO Company depends upon the ethical standard of the work. If you find an agency to have a vast amount of back links from websites you would think about as being spam it's highly probable this is the approach they will take to advertising your website that's against all significant search engine guidelines.
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